Technology marketers: buyer-centric content marketing with less noise

When writing a small piece on content marketing strategy, I stumbled upon an old post I wrote about the 3-D content mapping approach of Arketi Group. 

While visiting the Arketi site I noticed a paper, "The Outlook for Business-to-Business Technology Marketing in 2013" on the homepage.

I hadn't seen it earlier and as technology marketing happens to be my thing, I downloaded it. The paper contains some interesting data and evolutions and is based on the annual technology CMO roundtable Arketi Group organizes.