Is the B2B (IT) services industry adapting to a changing buyer behavior and shifting investments in marketing tactics and tools? The answer is obviously yes. Digital, social, content marketing, it's all there. However, the reasons why and the integrations deserve a closer look.
As I mainly work for B2B organizations in the ICT and marketing (technology) industry, I like to keep an eye on what marketers and buyers in those industries think, how their spending changes and how they adapt to an evolving buyer journey.
Especially the ICT industry has always been leading the way in digital marketing and business (and I'm not saying that because I started my career in it). The reasons are obvious I guess.
One of the organizations I closely follow is the ITSMA (IT Services Marketing Association). It's a paying membership community for marketing execs who market and sell B2B services and solutions. But as the name says, it's mainly for IT companies.
Showing posts with label IT industry. Show all posts
Showing posts with label IT industry. Show all posts
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