The why of getting the CEO and CxO on board of social media – part 1

Should the CEO (and some other members of the C-suite) use social media? Literally hundreds of surveys, blog posts and opinion pieces have been looking at the question. Most of the times the answer is a “yes” and often a “yes, but”.

That “but” often refers to the way the C-suite can/should be involved. There are many people telling you how to sell social to the CEO (and C-suite) and of course there are plenty of tips for the ‘social CEO’. But first things first. Why would/should a CEO use social media (or not)?

The answer is not that simple as some make it appear. There’s a huge difference depending on the nature of the activities of the business, for instance. And getting on board of social media does not equal using the social platforms we typically think of. Finally, what are the benefits and reasons?